I loooooove how Harvard handled this!!!!! I've worked with clients who won't own their truth during their crisis for fear of losing money, not being liked, losing stakeholders, etc. But owning your truth, speaking up and saying it publicly—even if it costs you- is TRUE LEADERSHIP. And anyone that understands how reputation works, knows that these brands and leaders will likely gain more in credibility, community trust, and long-term value than those that stayed silent.
I loooooove how Harvard handled this!!!!! I've worked with clients who won't own their truth during their crisis for fear of losing money, not being liked, losing stakeholders, etc. But owning your truth, speaking up and saying it publicly—even if it costs you- is TRUE LEADERSHIP. And anyone that understands how reputation works, knows that these brands and leaders will likely gain more in credibility, community trust, and long-term value than those that stayed silent.